US Box Office Estimates July 16-18 2010
Only one weekend at the top for Despicable Me, unseated as Sci-fi heist film Inception takes the top spot. Undergoing a marketing blitz like nothing else, it made a strong start, albeit nowhere near the directors release two years ago – the Dark Knight (although had DiCaprio died before the film came out, I’m sure it would have boosted the numbers to be comparable). The other new top film, (another) remake of Fantasia, (again) called The Sorcerer’s Apprentice tried to get a jump on things with a Wednesday release. It didn’t help.
Eclipse is starting to fade fast, as the pocket-money of the teenage-girls the film is aimed at runs low (possibly spent on the vast array of crass merchendise instead), and will probably drop below Toy Story 3, and possibly even Grown Ups, both holding the interest well. Airbender also seems to be suffering a similar fate, and probably for the same reason. The biggest fall goes to Predators, but that is par for the genre.
Knight & Day is starting to really struggle, and looks like it’ll fall short of grossing even close to it’s $117M budget. Bringing up the rear is the Karate Kid, which at 6 weeks old now will probably not be able to fight it’s way any higher. Finally, Cyrus, which has hung on at the bottom for the last two weeks despite a very limited release, has slipped down to 11th, with around $662,000 despite almost doubling the number of theatres it’s shown at; don’t count out a reappearance next week though.
Originality: 4 Original films this week again (Inception, Depicable, Grown Ups, and Knight&Day). Will we ever see the days when the majority of the popular films at the cinema are original stories? Probably not.
|Rank (last week)||Film||Weekend Gross (Millions)||Theaters||Total Gross to Date (Millions)||Weeks on release|
|2 (1)||Despicable Me||$32.7||3,501||$118.3||2|
|3 (N)||The Sorcerer’s Apprentice (2010)||$17.3||53,504||$24.4||1|
|4 (2)||Twilight: Eclipse||$13.5||4,001||$264.9||3|
|5 (4)||Toy Story 3||$11.7||3,177||$362.7||5|
|6 (6)||Grown Ups||$10.0||3,074||$129.2||4|
|7 (5)||The Last Airbender||$7.4||2,85||$114.8||3|
|9 (7)||Knight & Day||$3.7||1,925||$69.2||4|
|10 (8)||The Karate Kid (2010)||$2.2||1,532||$169.2||6|