US Box Office Estimates July 9-11 2010
Twilight didn’t last long at the top, despite notching up an impressive 2 week total, being deposed by animated film, Despicable Me. Despicable’s protagonists, Steve Carell and Russel Brand, have recently been in the top-10 with other films – Date Night, and Get Him to the Greek – showing great consistency from those two. In fact, Date Night, which opened in early April, dropped from the top-10 the weekend of Greek’s release, which likewise has now dropped out this weekend, going from 8th to 12th.
Action film Predators performs adequately, for what is becoming an increasingly tired franchise, coming ahead of Toy Story. Airbender meanwhile shows a lack of staying power over the Pixar classic, but still performing comparatively on a ‘per theater’ basis.
The lower-half is last weeks middle of the table, in roughly similar order, the ensemble Sandler comedy lasting much better than Cruise’s action-comedy after 3 weeks, followed by the two 5-week 80’s films, Karate Kid and A-team. At the bottom, last weeks climber, Cyrus performs well again, despite being on a limited release, albeit increased over last week.
Originality-wise, it’s 4-from10 (Despicable Me, Grown Ups, Knight+Day and Cyrus).
|Rank (last week)||Film||Weekend Gross (Millions)||Theaters||Total Gross to Date (Millions)||Weeks on release|
|1 (N)||Despicable Me||$56.4||3,476||$56.4||1|
|2 (1)||Twilight: Eclipse||$31.7||4,468||$235.3||2|
|4 (3)||Toy Story 3||$21.0||3,753||$339.2||4|
|5 (2)||The Last Airbender||$16.6||3,203||$99.7||2|
|6 (4)||Grown Ups||$15.8||3,463||$110.7||3|
|7 (5)||Knight & Day||$7.7||2,628||$61.8||3|
|8 (6)||The Karate Kid||$5.3||2,458||$164.3||5|
|9 (7)||The A-Team||$1.7||1,236||$73.9||5|